Home Beauty & Wellness Mocha Mania’s INOA , trendiest hue of 2016

Mocha Mania’s INOA , trendiest hue of 2016



Experiment with Ammonia-free and odourless INOA

Rich, blended shades of Mocha in cool undertones are in vogue for 2016. At the forefront is L’Oréal Professionnel, the world leader in professional hair colour. The brand has introduced four new shades of mocha under its no-ammonia portfolio – INOA!

From ruling the ramp across fashion capitals, Hollywood diva’s red carpet looks, as well as running successfully in commercials of the fashion-forward brands, mocha is
undeniably the go-to colour for hair right now. Mocha, just as the coffee brand, make heads turn. With a blend of shades in hair colour, it concocts a perfect blend of tones to create a delicious brown with cool undertone. These cool brown shades not only suit Indian skin tones, but also enhance one’s facial features and highlight a haircut, depending on the colour technique used. L’Oréal Professionnel brings you a complete portfolio of Mocha shades with INOA (4.8, 5.18, 7.18 and 8.8) and Majirel Cool Cover (4.8, 5.8, 6.8, 7.8, 8.8).

On-trend looks: Mocha Balayage and Mocha Ombré

L’Oréal Professionnel’s Mocha Balayage and Mocha Ombré are fast becoming a rage. These are the hottest looks trending right now and it is possible for you to get your favourite Mocha look only at a L’Oréal Professionnel salon near you. Bond Girl, Eva Green wears the on-trend Mocha Balayage with L’Oréal Professionnel’s INOA 5.18 and 8.8. With the USP of Oil Delivery System, ODS2, INOA has revolutionized the hair colour market. The innovative formula, ODS2 harnesses the power of oil to treat hair during the process of colouration and provides six weeks of intense hydration and nutrition. It leaves hair softer and shinier by up to 50 per cent. Ammonia-free and odourless, INOA allows you to experiment while respecting the scalp and the hair fibre. It is available at a price of Rs.410 for 60gms, exclusively for in-salon use at L’Oréal Professionnel salons. Also seen sporting the ‘IT’ shade is international model, Isabella, who swears by the modern Mocha Ombré with L’Oréal Professionnel’s Majirel Cool Cover 6.8 and 8.8. What’s more –L’Oréal Professionnel’s Majirel Cool Cover palette has 17 exciting shades in hair colour with cooler reflects, deeper tones and ultra neutralising abilities. Ranging from ashes to double ashes and metallic ashes, you now have a choice of wearing your hair in today’s most on-trend cool hue! Majirel Cool Cover is available at a price of Rs.310 for 50 ml, exclusively for in-salon use at L’Oréal Professionnel salons.

Professional consultation

Not everyone who colour their hair is aware of how to choose a shade that suits them and that’s where the expertise of a trained colourist comes in. Ask your client about their fashion choices, the colours they normally choose for their outfits, the jewellery they sport and of course, their lifestyle. They will lead to clues about the colours that will compliment them.

Post-colour care

Colour treated hair demands specialist care. L’Oréal Professionnel’s luxurious INOA Colour Care is a unique combination of argan oil, known to replenish the natural lipids of the hair fibre and green tea extracts, famous for its anti-oxidant properties. INOA Colour Care offers five times more nutrition* to prolong the shine of your INOA colour-treated hair. The INOA Colour Care shampoo (with ^no sulfates) and mask work beautifully together for intense nutrition coupled with rich colour protection. Your colour treated hair truly radiates with a healthy shine. INOA Colour Care Shampoo costs Rs.1,000 (200ml) and Masque for Rs.1,200 (196gms), exclusively at L’Oréal Professionnel salons.