Spread over a whopping 3300 sq.ft., Nitin and Ritika Jain’s INV Home store in Mumbai is nothing less than a visual treat to the eyes. Housing luxury brands for home interiors, the store in Mumbai comes on close heels after a successful launch in Delhi. The duo plan to spread wings in Bangalore and Chennai soon.
Nitin Jain, managing director on INV Home introduces the store saying, “The design philosophy of the store follows the brand philosophy of INV Home which stands for understated luxury, naturally sophisticated and elegant designs. INV Home products and stores redefine luxury living by combining time honored artisan techniques with precise state of the art detailing.”
INV Home extends solution for all design and decor needs, ranging from exquisite textiles, high-end furniture, objet d’art, tableware, lighting, and a spa-specific section. The exclusive highlight of the store would be the four stunning mock-up rooms, with a huge section for display of splendid accessories and artifacts. The store also houses international brands like Zwiesel and Versace.
INV Home is the retail wing of the parent company, Aesthetic Living Merchants Pvt. Ltd. (ALM) that has been exporting textiles and furniture since 2002, and provides bespoke, luxury design for spatial interiors. With a rich experience, of over 12 years, working with luxury brands across USA and European market, they now present luxury living solutions.
With over 700 product categories and two stores currently in New Delhi, and one in Chandigarh, INV Home’s Mumbai store is located at Lower Parel which also has a lot many other interior stores. Elaborating on the Mumbai store, Jain says, “The process started around a year back with finding the right store location followed by the layout planning, hiring project contractors, taking adequate licenses and permissions, merchandise planning, hiring store staff and the workers.”
“We have tried to give a concept of a complete home for the house proud and well-traveled client with a living room, master bedroom, dining are as well as gallery where the client can put together a product mix according to his/her taste. Our store interiors give a real time feel/experience of luxury living to our customers,” he adds of the interiors.
The store layout segregates in some parts including two living rooms, one dining section, bed room, textiles, décor pies, artifacts, flower and spa sections and many more. Also, there is a special section in the dining area allocated for the brands which include dinnerware and glassware from Versace & Rosenthal, glassware from Schott Zwiesel, cutlery from Herdmar and many more.
The team has used different types of materials for flooring like wooden flooring, glossy and rustic vitrified tiles to define different areas of the store like living, dining, bed room etc. Glossy vitrified tiles and wooden flooring are used in the front section of the store to make the space look opulent whereas rustic tiles are given at the rear section which compliments the plastered wall and wooden beams perfectly.
Jain says, “Putting together a luxury store is always challenging as one has to keep a strict check on quality and detailing. Here a lot of civil work was required to be re-done, constrains with the space having a narrow front and a long alley at the back which was a challenge to design and utilize the area to its maximum as larger objects could not be displayed in the gallery.”
With real estate in India on a rise with each passing day, the market for home interiors is gaining a momentum as well. Accentuating this is the expansion of boutique players like INV Home.