Make-up artist, Bianca Louzado has worked her magic on celebrities, such as, Priyanka Chopra, Sania Mirza and Mini Mathur, among others. Here’s what she has to say on overcoming the initial challenges in her career and fearlessly crafting a way for herself in this male-centric industry…
The early voyage
At the crossroads in my career, when I questioned myself, whether I should continue in the service industry or move to another profession, I realized my love for all things ‘make-up’. Hence, I decided to take the plunge. The journey has been surreal and enjoyable!
Paving a new path
It was my late father who pointed out my ethereal love for make-up. He gave me the first nudge and pushed me into acquiring a professional qualification. To start with, I pursued training in Mumbai, followed by some extensive work-cum-training in Canada and most recently an advanced course in London.
I studied in various institutes both abroad and in India where I learnt the best of both the worlds. From mastering the art of a natural look to advanced airbrushing, this allowed me to display my prowess in all forms of make-up and hair design.
Views on the hair and beauty industry
When it comes to innovation in the beauty industry, make-up seems to be the area that most people think has the least room to grow. In truth, make-up is constantly evolving. New formulations and applicators are rolling down the pipeline all the time. I have been reading that researchers continue to make advancements in base make-up through
further insight into skin types and tones.
Growth of make-up and hair as categories
Custom blended foundations on the spot would be an amazing way forward for the variety of complexions we play with. In the world of hair styling, heat tools, such as blow dryers, curling irons, flat irons and others, have come a long way. There are blow dryers boasting of the same motors used in your garden and cars, curling irons, wave-makers and flat irons that can turn even the frizziest, unruly hair into spun silk, no matter which hair care and styling product has been used.
Overcoming the challenges
Challenges in any industry are manifold when you are a newcomer, and most importantly, an outsider. I had no ‘Godfather’ as such, but I persevered with hard work and dedication, traveling for months in public transport and working from dawn to dusk. Even doing unpaid jobs! A challenge to succeed and make a name for myself kept me motivated during my toughest times.
Planning the look
I have used a wide array of forums over the years and extensively conducted research and gathered a lot of experiences. I have treasure troves of information that I use when designing the perfect look. I take into consideration the trending looks both nationally and internationally when putting together the ‘perfect’ look keeping in mind the season and time of day. Experience has only made me better and I try to learn something new every day. Be it reading about a new product or technique or learning one of life’s many lessons, from the wide plethora of people I work with.
In terms of being up-to-date with the latest trends, Indian brides are at par, if not ahead of brides all over the world. The Indian bridal industry is pegged at billions of dollars and is growing rapidly with each year. One of the prettiest and most accessible make-up trends for 2015 is a well-contoured face alongside ‘strobing’ pairing it with either a smoky eye or winged eyeliner over a matte gold eye shadow.
Trend to be avoided
The overly-defined ‘Instagram brows’, a term coined by make-up artist, Wayne Goss. These brows don’t suit all types of faces, while they may suit angular, chiseled features, they definitely don’t suit soft features as they tend to look unnatural on a lot of women and men. The overly-arched and sharp brows make the person look perpetually surprised.
Would love to style
I would like to work with Deepika Padukone, as I love her skin tone and I’m sure I can work magic on her gorgeous face. Celebrities are all fabulous and fun to work with. Two of my favourites have been Sania Mirza and Priyanka Chopra.
Down the line
The opportunities and ideas in the salon space are endless. The company is already expanding with the regular addition of assistant artists and hairstylists, especially during the bridal season. Long-term planning is slowly taking shape and an announcement is on the near horizon.
I am a mother of an 8-year-old boy so with the amount of time I spend away from the home, we like to holiday and spend family time together. When I’m not working, it’s nice to relax and indulge in something that de-stresses me, like cooking.