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Amazon launches grocery delivery app in Bengaluru


Bangalore: E-Commerce giant launched a grocery delivery app, wriggling its way into the already crowded hyperlocal grocery delivery market. The space is currently occupied by domestic players like Grofers, and .

The online grocery market in India is valued at 0 million annually

The app, , will provide shoppers access to over 6,000 everyday essential items from local kirana stores and other grocery retail chains like BigBazaar, Reliance Fresh, Bharat Petroleum In & Out, Godrej Nature’s Basket and Food World.

Customers can have the products delivered to their doorstep within two hours or at a pre-scheduled time, Amazon said in a statement.

“We are encouraged by the learning from Kirana Now – a pilot that we started last year in Bangalore to enable customers to shop for their everyday essentials from the ecosystem of their local stores and get them delivered within two-four hours,” Amazon India Vice President Category Management, Samir Kumar said.

Amazon has also enabled with two new delivery services – Express Delivery (two hours) and Scheduled Delivery offering.

Amazon has a similar service in the US, called Amazon Fresh, which promises next day or early morning delivery, with special mention of dairy products.

A similar service exists in the UK called Amazon Pantry.

The launch comes at a time when grocery delivery start-ups like Grofers and PepperTap are either shutting operations in certain cities or re-working on expansion plans to optimize costs.