Numero Uno Jeanswear, India’s leading denim brand has collaborated with a mega cricketing event, the ICC World Twenty20 as official clothing supplier manufacturer and retailer of ICC branded apparel and merchandise from February 2016 through to December 2020.
The ICC World Twenty20 2016 will start from March 8 2016 in India and the final match will be played on April 3 2016 at Eden Gardens, Kolkata. As an official supplier of clothing for the tournament, Numero Uno Jeanswear will manufacture and retail ICC branded apparel and merchandise, which will be available at selective exclusive brand stores and online portal www.numerounjeanswear.com.
Speaking about this association, Narinder Singh Dhingra, Chairman & Managing Director, Numero Uno Clothing Ltd. said, “This tie up is important as cricket is one of the most religiously followed sports in India. With a pan India following across all age groups, the tie up puts Numero Uno Jeanswear above other brands. Becoming one of the partners for such a prestigious event highlights the brand strength and attraction of Numero Uno products in the market.”
This exclusive partnership gives Numero Uno Clothing Limited the license for 5 years to create the official merchandise range for ICC and to make and retail a range across all the participating nations. The ICC merchandise will be available exclusively at select exclusive brand stores of the company. The specific collection will be available for both men and women at all the leading outlets.
Numero Uno is one of India’s leading jeanswear brands built over 25 years with a comprehensive range of casual wear products. The company primarily caters from mid-premium to premium branded apparel segment for men and women. They have an extensive distribution network with 185 exclusive stores, 23 LFS and 38 Hypermarkets in addition to over 500 retail outlets pan-India.