Mobile wallet and e-commerce company Paytm has tied up with B2B online platform Industrybuying.com in order to simplify the latter’s transaction processes and cut down on the overall transaction time.
The tie-up is in tandem with Industrybuying’s product and marketing strategy, which involves providing more options to B2B customers. Industrybuying believes that there are major important steps to be taken to improve the online transactions for B2B portals and thus has tied up with Paytm.
“Our tie-up with Paytm is a big step forward, and goal-oriented B2B customers, typically, would appreciate the convenience and time saving this Wallet integration brings to them,” Swati Gupta, co-founder, Industrybuying.com, said in an official release.
Industrybuying already has Mobikwik and PayU wallets integrated on its platform.
The company is funded by Kalaari Capital, SAIF Partners and Beenext, a Japanese early-stage fund. It recently raised Rs 60 crore in Series B funding led by Kalaari Capital.