Home Progressive Grocer Hector Beverages to re-launch Tzinga

Hector Beverages to re-launch Tzinga


, maker of Paper Boat drinks, will re-launch its energy drink in the next two months. The drink was was recalled last year on the orders of food regulator FSSAI.

“The FSSAI had said that ginseng and caffeine cannot be present in the same formula, so we have changed the formulation to remove ginseng and will relaunch Tzinga in the next two months,” the company’s CEO told PTI.

“When we launched Tzinga earlier, the regulation on energy drinks was not very clear. In May last year, they told us to recall the product and change the formulation,” he added.

Tzinga was the first product launched by Hector Beverages.

The energy drinks market in the country is relatively small, pegged at Rs 700 crore and is growing at nearly 25 per cent annually, according to industry reports.