Dabur India has announced its foray into the premium baby care market with the launch of ‘Dabur Baby’, a new brand which will have a range of baby care products prepared with natural oils.
The first product to be launched under the Dabur Baby umbrella brand is a baby massage oil with olive and almond, the company said in a press release.
A new 360-degree campaign, encompassing television, print and digital, will be launched to communicate the new product and its benefits, the Ghaziabad-headquartered fast moving consumer goods company said.
“At Dabur, we are committed to provide the safest, most effective products for you and your bundle of joy,” said Ramarao Dhamija, Dabur India category head – mother and child care.
“We are now taking forward this commitment to offer safe, pure and natural products with the launch of our new brand Dabur Baby, which will feature products that do not have any harmful chemicals and also are free from paraffin, paraben and artificial colours,” she added.
Dhamija said the baby massage oil is targeted at the health conscious and aware mothers who are concerned about products that touch their baby’s delicate skin. The oil has been specially developed keeping their concerns in mind, she said.
The baby massage oil will be available in two sizes, 100 ml priced at Rs 110 and 200 ml at Rs 200.