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    TALISMAN FOR SMEs

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    The fact that the neighbourhood retailer understands the consumer’s shopping behaviour and preference better was perhaps acknowledged via the hyperlocal model. Though a platform already having begun in earnest in 2014, the ‘inclusive’character of online commerce grew much larger.

    These start-ups gave way to probable game changers in e-commerce, who roped in the unique advantages of mom-and-pop stores into a technology- driven delivery model. More than 45 hyperlocal start-ups raised USD270 million from VC firms and other investors in the first nine months of the year, according to research.

    ’s Kirana Now and (Nearby in) in the space further validated the point made by these model. Pointing toward a trend, likely to become the next-big thing in e-commerce in 2016.

    On the manufacturers’ side, online marketplaces — Amazon, Flipkart, , among others — also went all out to empanel thousands of suppliers across the country, in multiple categories. Each announced focussed initiatives and government alliances to promote SMEs on their platforms.