With only two years and nine months of operations in India, e-tailer Amazon has emerged as the largest online store in India in 2015, adding over 55,000 new products to its inventory per day, the company statement said, citing comScore.
“2015 has been another great year for Amazon; we saw 250% percent growth in our seller base and emerged as the most visited site twice this year. We also received 65% orders from Tier II cities and below and 70% of our traffic came from mobiles,” Amit Agarwal, Vice President and Country Manager, Amazon India said.
“We also had the biggest ever festive season in the history of Amazon.in. We believe our focus on working backwards from customer needs and innovating on the three things that matter to customers – selection, low prices and convenience- is paying us rich dividends,” he added.
In October 2015, as per comScore Amazon.in was the most visited ecommerce site in the country. Additionally as per App Annie, in the last twelve months till Oct 2015 Amazon.in’s app downloads grew over 320%; the fastest growth in the eco-system.
The company has also increased its fulfilment centres (FCs) capacity by three times compared with last year. It has a total of 21 FCs in India with five million cubic feet of storage capacity.
Numerous innovations such as adding Sunday and morning delivery to the existing delivery services, the service partner programme, global selling programmes for sellers and rural distribution centres also played a significant role in strengthening Amazon’s position in India this year.
In 2015, Amazon India continued to invest and lead India-specific innovations like Kirana Now, Project Udaan and Amazonbusiness.in.
KiranaNow was launched on a pilot basis in Bengaluru with the aim to provide maximum convenience to customers when shopping for their everyday needs. The pilot will be a key focus and investment area for the company next year.
Project Udaan saw Amazon.in expanding its reach, especially to the digitally underserved.
Udaan integrates skill development and self-employment with assisted shopping and Amazon Pickup, thus enabling the digitally underserved to benefit from the emerging digital commerce opportunity.
AmazonBusiness.in was started early this year as a member-only website, offering frequently purchased business supplies and products in bulk quantities at wholesale prices to small and medium businesses. It is currently running in the pilot stage in Bengaluru and Mangaluru.