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Natural Ice Cream ties up with Zomato

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Natural Ice Cream, the Mumbai-based manufacturer and retailer of ice-creams made out of fresh fruit pulp and dry fruits, has tied up with Zomato to facilitate the online ordering and delivery of their ice-creams in Delhi, Mumbai, Pune and Bangalore.
This is the second such partnership for the company. In November this year, Natural had partnered with Delhi-based mobile-only food and grocery retailer iOrderFresh for delivery in Delhi NCR.
Delhi based iOrderFresh partners with Natural Ice Cream, more tie-ups underway

Zomato launched its online ordering services in May this year and recently hit a peak of 11,000 orders a day in India. Through its investee company Grab, and logistics partner Delhivery, Zomato will also service the delivery logistics for Natural ice-creams.
“We are delighted to partner with Zomato for delivery of our products across the country. We have also been aggressively expanding our geographical footprint over the last 12 months and are certain Zomato’s rich user base will help us further connect to more consumers,”  Srinivas Kamath, Director, Natural ice-creams said in an official release.
Natural Ice Cream entered the NCR market in October 2014. It currently operates three stores across Greater Kailash, Connaught Place and Rajouri Garden. It currently has total 120 outlets across west and south India, with expansion plans to move further into the northern region this fiscal year.
Natural sells around 11-12 tons of ice creams daily through its 120 outlets spread across 11 states.

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