Van Heusen, a brand of Madura Fashion and Lifestyle portfolio, has opened its first experience store — Van Heusen Style Studio — in Bengaluru recently. The store allows shoppers to get best of both worlds (online and offline) at its first-of-its kind store.
The 5,500 sq ft store enables virtual trials whereby consumers can check unlimited ensembles that would look good on them without even getting into the trial room. It also have trained consultants and style recommendation apps to help provide personalised style recommendation to consumers.
The Van Heusen experience centre has reportedly been designed and developed over the last 18 months in close association with organisations such as FITCH – Singapore and Experiencial Design Lab – Delhi.
“By bringing in cutting-edge technologies combined with personalised interactions in this store, we have transformed apparel shopping in a brick and mortar store into a whole new personalised shopping experience. The store focuses on elevating the shopping experiences for our consumers and at the same time simplifies the shopping process through the use of various digital experiences,” Vinay Bhopatkar, COO of Van Heusen and People, was quoted as saying.
The company plans to roll out five Style Studios in the top metros over the next 12 months. Van Heusen has a pan-India presence across 280 stores in 120 cities