The tech-enabled partnership with Zomato will enable Burger King to serve customers in Delhi NCR, Mumbai, Bangalore, and Pune using Zomato’s online ordering services, with more cities to be added shortly.
Through its investee company Grab, and logistics partner Delhivery, Zomato will also service the delivery logistics for Burger King in India, the fifth market in which Burger King delivers to customers at home.
Burger King also recently tied up with food ordering app Swiggy for the chain’s 23 outlets in Mumbai, Pune, Bengaluru, Delhi and Gurgaon.
“Online-apps and mobile penetration have changed the way business is being done worldwide. We believe tech-enabled solutions will give us a chance to keep pace with the customers,” Rajeev Varman, CEO of Burger King India said in an official release.
Zomato launched its online ordering service in May this year, and offers customers access to 15,000 restaurants across 14 cities in India. The company claims that in less than a year of operations, its ordering business is growing 50 per cent month-on-month.
“We are thrilled to be partnering with Burger King to enable them to reach out to a larger audience in an untapped market such as India using our platform. Our online ordering business is growing at 50 per cent month-on-month, and we are certain that we will continue to drive immense value for restaurant brands, as well as give our customers a wide selection of places to order from online,” Tanmay Saksena, Global Business Head, Online Ordering, Zomato, said.
Burger King’s most-ordered menu item on Zomato so far has been the Bigg Boss Whopper, which has been launched to commemorate Burger King’s first anniversary in India.
Burger King, famous for its Whopper burger, entered the Indian market a year ago, and currently operates 35 outlets and plans to reach 50 outlets by fiscal year end.