Quikr, a classified listings forum, has acquired real-estate analytics platform RealtyCompass for an undisclosed amount, it said in a statement.
The acquisition would strengthen Quikr’s online realty play and augment QuikrHomes, the company’s recently launched real estate vertical.
“Realtycompass addresses the needs of the evolved home buyers and investors who seek better decision making tools. It also complements our offerings to consumers as we continue to build an all-inclusive real-estate marketplace with QuikrHomes,” said Manish Sinha, head of QuikrHomes.
This acquisition is Quikr’s third investment in the real estate space over the past few months. In October, the firm invested in A N Virtual World Tech Ltd, which runs a hyper-local search engine providing 360-degree street views under WoNoBo.com. This was followed by an acquisition of Indian Realty Exchange this November, a mobile aggregator of real estate agents.
“Real estate is a key category for us. We have been keenly developing some innovations that have the potential to reshape the market landscape and the acquisition of realtycompass will help us bring more such solutions to our users,” Pranay Chulet, founder and CEO, Quikr, said in the statement.
Started two years back, RealtyCompass helps consumers and investors take the right property decision by providing builder ratings and detailed project analysis.
“We will continue to operate as a stand-alone portal and will focus on building real estate analytics products for both consumers and builders,” Nimesh Bhandari, CEO, RealtyCompass, said.
Quikr seems to be bullish on the online realty space. In September this year, it launched QuikrHomes and is strengthening the focus on this vertical. QuikrHomes currently reaches out to customers from about 1,000 cities with 2,00,000 transactions every month, the company claims.
As per market speculations, Quikr has also recently agreed to acquire online realty portal CommonFloor in a deal valued at USD112 million (around Rs748 crore).