Home Progressive Grocer Premium UAE chocolate brand Al Nassma enters India via airport retail

Premium UAE chocolate brand Al Nassma enters India via airport retail

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The premium UAE-based camel milk chocolate brand Al Nassma has launched first point of sale in India at Kempegowda International Airport (KIAB), Bengaluru.

This will be retailed by Nuance, a travel retail brand that is part of the the Dufry Group, at the duty-free section of the airport. Al Nassma’s luxurious offerings are sold across the (GCC) and Europe.

“We are delighted to launch our products in India as a travel retail exclusive at Bengaluru International and we thank the airport authority and Nuance for their continuous support in making this happen,” Patrick Dorais, Director of Sales at Al Nassma Chocolate, was quoted as saying.

The full Al Nassma camel milk chocolate collection will be added to the confectionery segment at Nuance-operated duty free outlets at KIAB with immediate effect

KIAB is ranked as the third busiest airport on the Indian subcontinent on the bases of number of passengers and airport retail business opportunity. Some of the existing fashion brands in the airport are Dior, , Hidesign and Haute Curry, while F&B outlets include Glenfiddich, Moet & Chandon, Laurent-Perrier and Cafe Coffee Day. The airport also has a day-hotel and pay-in lounges by Plaza Premium Lounge.

Al Nassma successfully debuted in the confectionery world in the GCC, Far East, the US and Europe over seven years ago. The company not only managed to consolidate a presence at airport duty free and renowned gourmets outlets in the Gulf region but also successfully expanded to other regions around the globe.