US apparel brand Gap Inc is set to double its store strength in India with the launch of two new stores in the Delhi-NCR region.
The new stores will open in Ambience Malls in Vasant Kunj and Gurgaon, said Arvind Lifestyle Brands, its Indian franchisee partner.
The Vasant Kunj store will open for consumers on October 30 and the Gurgaon store on November 6, the company announced on Tuesday.
Spread over approximately 7,500 sq ft and 6,000 sq ft respectively, the stores will offer Gap products for men, women, children and babies. “Within a mere 120 days since its launch, Gap has accelerated its expansions plans in India to open its third and fourth stores,” said J Suresh, MD and CEO, Arvind Lifestyle Brands.
“With the launch of Ambience Vasant Kunj and Ambience Gurgaon, Gap becomes the first international retailer in the country to operate with such speed.”
“This pace hasn’t been seen in brick-and-mortar retail previously, and brings the quick go-to-market expertise to the fore. Delhi, as a geography, has a very strong mall and shopping culture, and appetite for international brands. Satellite cities of the region attract customers to Delhi with strong fashion adaptations and this has worked to define our expansion strategy,” he said.
Incidentally, one of the GAP’s rival in India, swedish fast fashion retailer, H&M is also opening its second store in Ambience Mall, Vasant Kunj, New Delhi on November 7.
Arvind Lifestyle Brands had earlier announced plans to open 10 Gap stores in Delhi, Mumbai and Bengaluru by next year, with an investment of around Rs 100 crore, and increase the store count to 40 in five years.