Home Retail Battle of the Biggies: Flipkart, Amazon mega festive sales take off

    Battle of the Biggies: Flipkart, Amazon mega festive sales take off


    The year long awaited massive discounts, cash backs and offers by e-commerce majors start today with ’s Great Indian Festive Sale and ’s .

    While rival , which took a lead and started its festive sale much ahead with ‘Preview Monday Sale’ on September 28, has already recorded 10x increase in sales revenue, Flipkart and Amazon battles it out today with their sales coinciding on the same dates — Oct 13 to Oct 17.

    This year, Flipkart’s mega sale is app-only and the e-tailer started off with heavy discounts going as high as 80% (only for fashion category today). The following four days will see similar or more discounts on other categories. Amazon has joined in with massive offers and sales across the categories-on both app and web. Discounts include upto 70% off on fashion category, upto 50% off on mobile & tablets and electronics categories and upto 70% off on Home & kitchen category.

    Where both Flipkart and Amazon were busy announcing their respective discounts, Snapdeal too stepped in with a push message — ‘You don’t need a BILLION offers to amaze you. You just need to snap the best offers’– announcing upto 70% off on home, electronics and fashion categories.

    From customers’ point of view, the on-going war is a great time to buy products online. These sales, unlike usual sales all around the year, offer more discounts, which perhaps will last only during these four-five days. With more e-commerce sites running sales at the same time, you can even compare the discounts and make an informed decision.

    While Flipkart and Amazon are already battling it out, , one of the largest mobile commerce platforms, and Shopclues are also joining the competition with their own mega sale sometime this month. thrives on the cashbacks and ease of use of its service.

    Last year too, Flipkart hosted its online mega sale for one day. The online mega sale draw a lot of criticism from customers over service disruption and immediate sold-out messages. However, the etailer garnered over a billion hits, and even achieved its target of $100 million, or roughly Rs 615 crores, in sales (GMV) in 10 hours.