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Dabur forays into salon market with professional facial range

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Strengthening its presence in the professional skin care market, Dabur India Limited announced the launch of a range of two professional salon facial products under the OxyLife brand, OxyLife Salon Professional ProWhite Pure Oxygen Facial for Women and Men. This also marks the brand’s foray into the male professional grooming market.
Facial is the biggest segment within the salon skin care category and OxyLife is entering this highly lucrative segment with it’s professional whitening facials. The 6-step OxyLife Salon Professional ProWhite Pure Oxygen Facial for Women is priced at Rs 1,800, while the 5-step OxyLife Men Salon Professional ProWhite Pure Oxygen Facial is priced at Rs 1,500.
Dabur will also host special sessions for parlour professionals across the country where renowned beauty consultant and cosmetologist Avleen Khokhar will train the parlour professionals on best skin care practices. Commenting on the ocassion, Minoo Phakey, Marketing Head – Skin Care & Salon, Dabur India Limited, said, “At Dabur, we have always recognised and strived to meet the ever-evolving needs of our consumers. Today’s women are exposed to a hectic, stressful and urban lifestyle which takes a toll on their skin. With OxyLife Salon Professional ProWhite Pure Oxygen Facials, we are tapping into a big opportunity in professional space and our endeavor is to give superior result through differentiated offering. We have a large dedicated team for professional channel and we plan to utilise their expertise for making this facial range available for parlours & salons”.

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