Freshness, Health and Taste: three must haves for baked goods Industry

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Demand for better quality, fresh and more natural food products is all time high in India, says a research result released by Puratos, the global food ingredient company.
The survey brought out some strong positive signals for the bakery, pastry and patisserie Industry with 62% consumers believing that food will be more diverse in India by the year 2025. The results also indicate that consumers believe that food will be more innovative and tastier, convenient and ready-to-eat to mirror lifestyle changes in India by 2025.
Puratos, every year release its Taste Tomorrow 2015 research that notes the consumer behaviour in the food space and provides unique insights into emerging consumer trends in the baked goods Industry. The survey is conducted across 25 countries including India with a sample size of 11,000 respondents from a mixed socio economic strata.
This year’s survey further adds that 46% consumers in India are expecting food to be healthier and of a better quality by 2025. The preferences are clearly veering towards fresh, healthy and organic with a growing number of consumers expecting food to be more natural, more sustainable and fresher.
It further notes that 74% of consumers in India tend towards reading labels in detail.
“Our consumers today want diversity, innovation, better taste, freshness, healthier options and more convenience in food products. The survey offers a great peep into the psychology of our consumers and will be of great help to industry to strategize better for new product development and to win consumer confidence,” said Dhiren Kanwar, Country Head – India, Puratos, during the launch of the survey.
The survey concludes that consumers today have a say in the products they consume and have more means than ever before to do so, particularly with the growing trend of social media. Indicating that, survey also points out that 76% of consumers would appreciate a live bakery where they can see freshly baked items on the spot.

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