Mayur Shah, owner of Manjula Fashions, established his business in the year 2009 with a vision to change the face of textile manufacturing in India. Surat-based Shah started his entrepreneurial journey as an in-house designing and art-work studio for designing and manufacturing of Indian ethnicwear for women. Within two years of its inception, the manufacturer saw a huge demand for its products amongst retailers and agents in South India, and since then there has been no looking back.
“We have managed to achieve this through a great team effort and a united moto of delivering best-in-class products to our customers. Our satisfied customers (wholesalers, retailers, agents and brokers who merchandise women’s ethnic wear) have acknowledged Manjula as a trusted and renowned name in the textile industry and this, I believe, is our biggest accomplishment,” Shah asserts.
Under Shah’s guidance, the company started exports in 2012 to countries like USA, UAE and UK, among others, and soon became a leading exporter of women’s ethnic wear with more than 1000 satisfied retailers and wholesaler under its ambit.
Today, Manjula not only manufactures but also retails a wide range of ethnic wear, including designer sarees, lehenga cholis and salwar suits through an exclusive 20,000 sq ft. store in Surat. Shah believes that customer satisfaction, exclusive product lines and superior quality products are the USPs of the brand.
Along with a retail store, the company also retails its products to end-users through various e-commerce sites, including Indiamart, at wholesale prices.
The team of qualified professionals at Manjula puts in their best to weave an exclusive garment with design differentiation. The product range starts from Rs 1295 and goes up to Rs 7,995 with a target to reach those consumers who seek exclusive and high-quality products. The company has a state-of-the-art facility in Surat, where each product is designed and shaped with sense of great design and aesthetics. Along with the team of designers, the company has assigned a team of more than 30 people equipped with latest textile machinery who monitor every stage of the supply chain, starting from raw materials to the final stage of production. This ensures that each product developed and exported from Manjula is defect-free and high in quality.
Shah says that the biggest challenge for his business today is “multichannel retailing and customer acquisition”, which the brand is slowly but gradually trying to overcome.
Technology is shaping virtually everything, he admits. “My advice to Indian retailers is to use the available resources optimally and always strive to have a strong market presence.”
As for his key professional accomplishments, Shah says, “Most accomplishments are achieved through a group effort. But we feel proud to state that our satisfied customers have recognised Manjula as a trusted and renowned name in textiles.”
By Mehak Sharma