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    Amazon to SMEs : A cup of tea, anyone?

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    After taking its Chai Cart format to 16 cities, .in recently announced the launch of ‘ Chai Cart’ in Bangalore. The initiative aims  to educate, empower and enable small and medium businesses in the city to make the most of India’s growing digital economy.

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    Amazon has been lobbying hard to get kirana owners online, and has even launched Kirana Now to get the ball rolling. With Amazon ChaiCart, it wants to get small and medium businesses to its platform. “Through the Amazon Chai Cart, we wish to connect with thousands of sellers scattered around the city on the enormous ecommerce opportunity. Sellers can seamlessly run their online as well as offline business through a suite of offerings and expand their reach, not just in India but also in the US and UK through the recently launched initiative Amazon Global Selling,” , Senior Manager – New initiatives, Amazon India, said in a statement.

    Under this initiative, Amazon will deploy four wheeler mobile carts called ‘Amazon Chai Cart’ to navigate in the city’s business districts and serve tea, cold water and lemon juice to business owners, sellers, retailers and SMEs in that area. Each Amazon Chai Cart will have Amazon trained personnel who will have discussions & conversations with interested sellers on the process of selling online and introduce them to seller-specific services.

    “The Amazon Chai Cart has visited 16 cities and covered over 6000 kilometres across the country within four months. We have served over 15,600 cups of chai, coffee and nimbu paani and had conversations with over thousands of sellers across the country,” Kulkarni added.

    Meanwhile, has also recently launched a new support facility – One Stop (F1-Stop) – that will equip sellers with all the necessary information and procedures they need to start and grow their business online.