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Teabox uses algorithms for personalised tea subscription service

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Teabox, the Siliguri based tea e-tailer, has launched ‘Personalized Tea Subscription Service’ today. This first-of-its-kind program is powered by Teabox’s patent-pending machine-learning technology that personalises and matches every individual’s tastes to a selection of teas, company said in a release.

The personalisation is done by breaking down tea into several attributes such as aroma, astringency, strength, body, etc., into objective components which are matched to user preferences, habits and taste characteristics.

The users need to take a quick five-question quiz online and their choices are submitted to the Teabox prediction engine. Each user is assigned a ‘signature’ based on their responses. The machine ­learning algorithms then look for patterns to identify a selection of teas best suited to go with this signature profile.

As the users repeat and share their experiences with teabox’s prediction engine, it improves its discerning capabilities thereby improving its understanding of a user’s choices and matches teas to them better.

“The descriptions of teas, like wines, can be subjective. We understand this, and that’s why our prediction engine has been developed to break down subjective words like “floral,” “sweet” and “astringent” into over 75 quantifiable attributes. This, coupled with the habits and preferences of our customers enables us to pick out teas perfectly suited to their palate – making our subscription program the most personalized tea experience out there,” said Teabox founder and CEO, Kaushal Dugar.

Teabox’s new subscription service starts from USD 9.99 (Rs 650) to USD 39.99 (Rs 2604.37) per month.