Home Fashion Hidesign enters Jammu via Wave mall

Hidesign enters Jammu via Wave mall


With 84 exclusive stores and a distribution network in 25 countries, luxury leather brand Hidesign, one of the first Indian brands to be retailed at premium international outlets – House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons and Isetan in South East Asia, has entered Jammu, with the launch of an outlet in  Wave mall.

Dilip Kapur, President of Hidesign says, “Our store at the Wave Mall reflects our brand values and evolving customer profile. The clean lines and use of natural materials such as stone, brass and wood add warmth, and create an exclusive experience for the Hidesign customer.”
Sumeet Kaur, Regional Head, Hidesign says, “Being the only mall in the city, the sales expectations from the store are fairly high, especially during the winter season when the parliament functioning shifts to Jammu from Srinagar, and the mall sees a huge increase in traffic.”
The brand showcases an extensive collection of bags ranging from handbags for women, travel bags, laptop bags, messengers, cross body bags, and briefcases for men. An extensive range of small leather goods is also available at the Hidesign store, including wallets and belts, as well as the new range of sunglasses.