A new pact between Cotton USA, the trademark ingredient brand of Cotton Council International (CCI) with Shoppers Stop, India’s largest retail chains of large format department stores in the country, aims at driving its market penetration, joint consumer promotion activities and increasing consumer awareness about the US cotton rich apparels in the Indian domestic market. The association of the two parties also look forward to help gradually move toward creating an exclusive line of labeled merchandise.
Renu Aggarwal, India Representative for CCI, says,“This is an exciting time for Cotton USA, as we are looking at its expansion in the retail space in India.
Shoppers Stop’s unique positioning as a bridge to luxury retailer and its customer base give us a platform for more sales and increased visibility, while conveying the messaging of trust and purity. We are looking forward to a mutually beneficial relationship.”
Shoppers Stop currently has 73 stores in 34 cities across the country in Ahmedabad, Agra, Amritsar, Bengaluru, Bhopal, Chennai, Coimbatore, Chandigarh, Delhi to name a few. The one month long promotion will take place in five stores across Delhi/NCR (Rajouri and Noida), Mumbai (Malad and Vashi) and Bangalore (Malleshwaram).
Vinay Bhatia, Customer Care Associate and Executive Vice President, Marketing, Loyalty and Analytics, Shoppers Stop Limited, says,“ Cotton USA is the leading custodian of cotton quality standards, and its mark enhances the value of the product. We are happy to associate with the brand in this effort to promote and reinforce the use of U.S. cotton and cotton fabrics in India. We are delighted to give our customers the opportunity to indulge in the signature Cotton USA experience.”
This recent tie-up with Cotton USA, which not only paves the way forward for opening newer avenues in the domestic market but also is an an effort for both the companies to promote and reinforce the use of U.S. cotton and cotton fabrics in India.
Cotton Council International (CCI), in conjunction with the National Cotton Council of America, works to promote U.S. cotton exports through CCI which plays the lead role in educating and strengthening the market for U.S. cotton and U.S. cotton products around the world. Since 1989, over 50,000 product lines and three billion products have been assoacited with Cotton USA.