SRS Limited’s SRS Cinemas, the cinema exhibition brand which only focuses on the tier I and II cities, is now on an expansion spree and is fast spreading its footprint across the northern, eastern and western cities of Bihar, Jharkhand and Maharashtra and is also targeting the country’s capital, Delhi. The company operates a chain of multiplexes, spread across 14 cities, including 19 properties at strategic locations with a combined strength of 54 screens and14,160 seats.
Speaking to Indiaretailing, Prateek Jindal, MD, SRS e-retail Limited says, “The SRS cinema exhibition business revolves around tier I and II cities of India, where the demand for viewing quality cinema in a relaxed environ is rising, and so is the per capita income of general populace. The source of entertainment is limited to television and internet there, but SRS has primarily visualised to cater to the large group of people living in towns and cities as they are also big entertainment consumers and our growth drivers.”
On being asked about SRS Cinemas’ entry in metro cities, he replied, “We have been in the process of planning and zeroing-in on the locations in Mumbai and Delhi, but far from the hustle-bustle zones. For we believe that not only do consumers come to multiplexes to watch movies, but also to spend quality time with family and friends.”
“The property has to be strategically placed and must return the investments in the long run as heavy rentals may take a toll on the business. So keeping all these crucial pointers we shall take the steps forward,” he added.