Home Retail Shoppers Stop to invest Rs 60 cr to boost omni-channel strategy

    Shoppers Stop to invest Rs 60 cr to boost omni-channel strategy


    Department store chain Shoppers Stop is to invest Rs 60 crore in the coming three years and also plans to generate 15 per cent revenue through its digital touch points by 2020. The retailer operates 72 stores currently and will expand to about 90 stores in the next three years, which will give it access to over 8,000 pin codes in India. The retailer will extend its omni-channel strategy to all group formats, including HomeStop, Hypercity and Crossword.

    Shoppers Stop Q1FY17 retail turnover up 9 pc, like-to-like growth of 5.5 pc
    With 81 stores across 37 cities in India, Shoppers Stop continues to grow and expand its retail footprint

    Gopal Shrikhande, Managing Director, Shoppers Stop was reportedly quoted as saying, “As per the three-pronged strategy to be followed by the company over the next few years, we will focus on our omni-channel shift. We are also strengthening exclusive and private brands.”

    The brand has exclusive tie-ups with brands such as Desigual, Viral Kohli’s Wrogn and will also launch a few more this year. Shrikhande added,”We expect to grow the sales of exclusive clothing brands from two percent to 10 per cent. For our private labels or brands, we expect sales to grow from 15 per cent to over 25 per cent.”

    In a bid to make the shopping experience more convenient for its customers, Shoppers Stop has announced a tie-up with hybris software, a SAP company.