Hindustan Unilever Ltd (HUL), India’s largest consumer packaged goods company by revenue, has identified the e-commerce platform as an opportunity ahead of the curve. The company has been working with e-tailers such as Amazon and Flipkart to sell its goods through their sites and has also reportedly formed a dedicated team to build e-commerce capabilities.
In February, it moved the sales of some of its high value offerings from the direct-selling model to an online one.
Addressing HUL’s annual general meeting, Chairman Harish Manwani said,”Our company recognised this shift in consumer preference and will strengthen e-commerce efforts. We know that we have to create capabilities within our organisation to be able to use e-commerce as a channel.”
Referring to the spillover effects from the Maggi debacle on the company’s Knorr brand, Manwani said Knorr met all requirements and only the brand’s Chinese range of instant noodles has been withdrawn from the markets following a Food Safety and Standards Authority of India advisory of 9 June.
HUL ended last fiscal with a total revenue of Rs 30,896 crore on a net profit of Rs 4,315 crore.