Home Food Service HUL to build e-commerce capabilities

HUL to build e-commerce capabilities


(HUL), India’s largest consumer packaged goods company by revenue, has identified the e-commerce platform as an  opportunity ahead of the curve. The company has been working with e-tailers such as and to sell its goods through their sites and has also reportedly formed a dedicated team to build e-commerce capabilities.

In February, it moved the sales of some of its high value offerings from the direct-selling model to an online one.

Addressing HUL’s annual general meeting, Chairman said,”Our company recognised this shift in consumer preference and will strengthen e-commerce efforts. We know that we have to create capabilities within our organisation to be able to use e-commerce as a channel.”

Referring to the spillover effects from the Maggi debacle on the company’s Knorr brand,  Manwani said Knorr met all requirements and only the brand’s Chinese range of instant noodles has been withdrawn from the markets following a Food Safety and Standards Authority of India advisory of 9 June.

HUL ended last fiscal with a total revenue of Rs 30,896 crore on a net profit of Rs 4,315 crore.

Previous articleNew textile policy to generate 35 million jobs with foreign investments
Next articleAfter Singapore, UK watchdog too clears Maggi after tests
FoodService India Bureau provides a powerful platform for the Indian food service sector to share their views, exchange ideas and strengthen industry collaboration for profitable and healthy growth. It is loaded with industry research, trends, news, guest columns, and analysis to give market players cutting-edge insight into the dynamics of foodservice industry of India. The readership of FoodService India Bureau spans Restaurateurs, Hoteliers, Food Retail Start-Ups, Foodservice Retailers (Physical Eating Spaces) that include Restaurant Chains, Standalones, QSRs, Pubs & Bars, Cafes, Chain Hotels - (Restaurants & Banquets), Food Court Operators, Multiplexes; Travel Food Retail, Food Retail at Other Hubs, Institutional Catering, Street Food – Food Trucks, Vans & Carts; Foodservice Retailers that operate Cloud, Ghost, Virtual Kitchens; Online Foodservice Players/ Providers/ Aggregators. Functionally they are mostly MDs; EDs; CEOs; CTOs; CIOs; General Managers; Chief Purchase Officers; Chefs; Food & Beverage Heads; Store Managers; etc,. The above readership of FoodService India Bureau collaborates and exchanges inspiration and insights with peers, and actively engages with a vast array of support organisations that include General Contractors-Design & Build; Designers & Architects; Contractor/Suppliers of Food & Beverage Equipment + Fixtures, Furniture, Fittings, Capital Assets, etc.; Partners, Financers & Investors; Marketing & Efficiency Support Organisations; Consultants and experts in FS Formats, Trends, Cuisine Trends, Opportunities; Food Retail Tech Specialist Organisations; and Industry Associations working on broader interests of industry players and liaisoning within and with GoI. And also with Suppliers of consumables - Food, Beverage, Cutlery, Table Linen, Small Equipment, Disposables, Ingredients, Raw Material, other available for sale material, etc; Hospitality Training/ Hotel Management Institutes/ Recruitment & Training Organisations; Trend/Market-Footfall Research Agencies; Marketing Activation and Employee Recruitment, Training-Development Organisations. Note: FoodServiceIndia Bureau is also the digtal vehicle of the Indian edition of the well-respected FoodService Europe & Middle East magazine is a specialty B2B publication in the HoReCa (Hotel, Restaurants and Catering) sector in India. A bi-monthly print publication, FoodService India reaches out to key decision makers in the foodservice business in the country. For feedback, enquiries and/or editorial participation, please write to rajanvarma@imagesgroup.in