With the aim to strengthen its position in the m-commerce domain, Snapdeal announced that it has acquired Letsgomo Labs, a mobility solutions company.
Gurgaon-based Letsgomo is founded by Manav Kamboj and Vikas Banga. The company works across mobile technologies, design and strategy; consults businesses right from building mobile strategies to conceptualisation of applications and mobile sites to implementation and hosting. It also work with e-commerce companies to help them strengthen mobile capabilities.
“Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75% of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction,” said Rohit Bansal, Co-Founder of Snapdeal in a statement.
Snapdeal has been on an acquisition spree in the mobility space; before Letsgomo, the company acquired two other mobile-based companies, Martmobi and Freecharge.
“We strongly believe that new age technology innovations will happen here. Mobile will continue to drive e-commerce in the country and how companies utilise this platform will be a key success determinant. We look forward to building world class mobile technology at Snapdeal and set new benchmarks for the industry in this space,” said Manav Kamboj, co-founder, Letsgomo.
With the acquisition, Letsgomo team, now a part of Snapdeal, will further strengthen the organisation’s mobile technology capabilities.