General Manager & MD
India, Middle East & Africa Bare Associates India Pvt. Ltd.
Privilege Clubs(India Retail Forum) Sonul Verdia joined Bare International in 2010 and has been responsible for the tremendous growth that Bare has seen in his region. His strong acumen has been his solid leadership skills and exemplary display of customer services for his clients and key stakeholders.
Bare International’s core competence and sole focus is on customer experience measurement. The company gathers the information needed to improve overall quality of performance, to increase customer loyalty and to retain and train employees for companies worldwide. It is among the largest independent, global providers of exclusive mystery customer research, brand audits, compliance audits and customer satisfaction feedback, and is also a founder of the MSPA (Mystery Shopping Providers Association).
Bare International currently performs retail evaluations in over 100 countries across the globe Prior to Bare International, Verdia spent over nine years working with American Express in varied roles enhancing the service capability of the brand in India and the Asia Pacific region. He received his masters from Mumbai University and also holds a degree in International MBA from the prestigious IE Business School in Spain.
“I enjoy being in retail because of its fast pace and tremendous growth opportunity,” he says. “In fact, * I think my key professional accomplishments have been helping organised retailers grow their topline significantly by improving their customer experience scores.”
As a specialist in crafting and delivering superior customer experiences, Verdia feels his biggest professional challenge has been to convince brand managers that improving customer service is not an expense but an investment. “To achieve full potential, Indian retailers must understand that you cannot manage customer service if you can’t measure it,” he asserts.