Home Progressive Grocer PepsiCo’s Lay’s MAXX to be exclusively launched on Amazon.in

PepsiCo’s Lay’s MAXX to be exclusively launched on Amazon.in

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India has tied up with Amazon.in for the launch of their premium innovation under its flagship potato chip brand Lay’s: Lay’s . The product is exclusively available in a 4 pack bundle priced at Rs.120 at Amazon.in.

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“Lay’s MAXX started off with an exclusive access to Amazon and we are happy to see a very encouraging early response to the product on Amazon.in. It has been our constant endeavor to offer our customers unique and innovative products and our association with Lay’s promises a true international taste experience,” , Director Category Management, , said.

Lay’s MAXX promises to offer Maxx crunch, Maxx ridges and Maxx global flavors. The product is available in two intense flavoors — Sizzling Barbecue and Macho Chilli at two price points of Rs. 15 and Rs. 30 each .

Talking about Lay’s MAXX, Rajiv Mathrani, Director and Category Marketing Head-Snacks, said, “Lay’s MAXX is one of our most differentiated global offerings and we are delighted to bring this to the Indian consumers. Lay’s MAXX offers a unique texture with deep ridges and a crunchy hard bite.Lay’s MAXX is sure to give the consumers a powerful and never before taste experience.”