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Now, a Collagen-infused Japanese Beer called Precious

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Since 1963 when Suntory first began making beer, the founder Tori Shinjiro was guided by the philosophy of being in harmony with people and nature as responsible corporate citizens. The Suntory Group aspires to provide the highest quality brews. Available in Japan, their new specialised brew, promises skin that glows with health. The manufacturers have developed this one of its kind light beer which is infused with collagen for healthier skin.
Over the years, the company has worked hard to come out with a beer that has spectacular aroma of hops, a firm body and deep rich flavour. The commercials floating the in media directs this beauty drink to the ladies. It boasts a five per cent alcohol content level and two grams of collagen per can. Collagen is a protein found in skin that provides structure and firmness.
Tokyo skin expert Tatsuto Tamura says, ‘This has been popular in Japan for generations although only now is it becoming mainstream and known in the West, too. Researchers have discovered that the curly fibres of collagen that make up the dermis of the skin straighten and stretch in response to a tear to share the load and prevent further damage.”

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