Rentrak, the leader in precisely measuring movies and TV everywhere, has announced its box office reporting system will be implemented in the Mumbai-headquartered multiplex company Carnival Cinemas.
Carnival Cinemas, which currently ranks as India’s third-largest exhibition chain, will have more than 1,000 screens in the country by next year, including theaters in small cities throughout South India.
Rentrak has been measuring box office receipts in India since October 2014. The first film it tracked was Rajkumar Hirani and Aamir Khan’s “PK,” which recently became the country’s highest-grossing film of all time.
“We are excited to expand our measurement in India and work with Carnival Cinemas as they continue to become one of the top players in the market,” said Ron Giambra, Rentrak’s president of global movie services. “Rentrak is committed to expanding our box office measurement throughout India to help their film production be more transparent.”
“We are delighted to partner with Rentrak, the global leaders in box office measurement to herald an era of precise box office information in the Indian movie industry,” said Carnival CEO Group P.V Sunil. “Carnival, while striving to provide the best possible movie watching experience to its viewers, also strives to uphold the global best practices in all aspects of film exhibition. I am sure that our synergy will add value to the industry as a whole.”
Rentrak’s Box Office Essentials® and International Box Office Essentials™ are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.
Carnival Group is a Mumbai-based corporate with diversified business in hospitality, media and entertainment fields. It has already established its brands in movie production, distribution and exhibition along with food courts, events, equipment rentals as well as a music label. Carnival is currently present in Kerala, Karnataka, Tamil Nadu, Maharashtra, Madhya Pradesh, Uttar Pradesh and West Bengal.