Max Foods India Pvt Ltd, India’s leading import and distribution company, is to market speciality food products from US-based Dr Schar Group, in India. Max will be distributing the latter’s gluten-free products in major Indian grocery stores.
The product range includes gluten-free breads, gluten-free pasta, gluten-free mixes, gluten-free pizza, gluten-free cackers, gluten-free cookies and gluten-free snacks.
Referring to the prospects of branding in this speciality food category, Amit Lohani, MD, Max Foods India Pvt Ltd, says, “The Indian celiac society is expected to grow in multiples in the near future. Though there are many local companies producing uncertified gluten free product locally in India, the shift in consumer behaviour towards certified high-quality gluten-free products has driven the need for this association.”
“We foresee immense possibilities for growth here, and if we are able to give our consumers value for their money, we are sure of higher growth in future,” he adds.
Prices for Dr Schar products will range between Rs 295 and Rs 950 on a pan-India basis. The range is available at leading foreign food stores across India, including Nature’s Basket, Food Hall, Defence Store, Taste, Gourmet Store, Lucky Store, Steak House, Kipps Mart (Ludhiana), Prakash Bakery (Jalandhar), Amma Nana (Chennai) and Dorabjee’s (Pune). In addition to physical stores, the products are also being retailed through Amazon.in.
By Angel Kashyap