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Yuvraj Singh & Bagforever Collaborate to launch ‘Youwecan Bagforever’ initiative at the 15th edition of India Fashion Forum 2015


India Fashion Forum (IFF 2015) was inaugurated yesterday at the Bombay Exhibition Centre, Goregaon (E). The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions.

The highlight of the event was presence of Ace Cricketer and BAGFOREVER who collaborated together to launch the, ‘ BAGFOREVER’, Cancer Awareness Initiative yesterday at Bombay Exhibition Centre, Goregaon.

The initiative was a Cause with a Thought where Yuvraj Singh launched ‘YOUWECAN BAGFOREVER’ Cancer Awareness Initiative in aid of the millions who live with Cancer.

The initiative addressed the issue and willingly looks forward to support and help the patients in their fight at the 15th Edition of India Fashion Forum, 2015.


  • BAGFOREVER is a foldable multi-utility colorful bag made of environment friendly Parachute Fabric
  • These bags are lightweight, portable, water-repellent and each one holds the equivalent of four supermarket plastic bags thanks to reinforced seams
  • It has a capacity to carry up to 25 kg of weight and prevents 300 polybags a year
  • These bags are available exclusively on www.bagforever.com. A share of profit will be donated to YOUWECAN Foundation
  • The mission of ‘YOUWECAN BAGFOREVER’ is to create awareness to help people fight Cancer and can be taken to as many as people in India and across globe  by associating with various retail formats which includes e-com, Super market , Hypermarkets, Departmental stores & any other form of retailing

About India Fashion Forum:

The 15th edition of India Fashion Forum 2015 (IFF) is scheduled for 18th – 20th March, 2014 at the Bombay Exhibition Centre, Mumbai.  IFF has been born out of pure passion to boost fashion consumption in India by catalysing fashion brands to think RETAIL, thing LONG TERM and think FASHION FORWARD. It is India’s biggest fashion extravaganza (Workshops + Conference + Exhibition + Fashion Shows + Trends Theatre + Awards), by bringing together the biggest and the most respected names from the industry, not only from India but from all important fashion markets across the world, to share their invaluable knowledge and provide inspiration to the fashion fraternity. This magnum opus of the fashion industry will also celebrate excellence and recognise outstanding achievements with the IMAGES Fashion Awards – one of the most glamorous fashion awards extravaganzas in the world.