India’s third largest packaged tea brand and leading tea exporter Wagh Bakri Tea Group has extended its retail presence in Delhi with the launch of its third tea lounge in South Delhi’s, Greater Kailash-1 market area. The company plans to open five more outlets by May 2015 in Delhi (Rajouri Garden), Surat, Pune, Baroda and Mumbai, taking the total count to 11 by second quarter of 2015.
The Wagh Bakri Tea Lounge serves a wide range of 45 national and international types of teas, including green, organic and flavoured teas sourced from best tea gardens across the world and offer a pleasant ambience, where tea lovers can relax and unwind with family and friends.
The first ever Wagh Bakri Tea lounge was opened in Jaipur a decade ago. At present, the brand has six Tea Lounges, including one in Ahmedabad, where the company is based out of, followed by two tea lounges in Mumbai and another two in Delhi at Pitampura and Lajpat Nagar.
Parag Desai, Executive Director and fourth generation entrepreneur, Wagh Bakri Tea Group, said, “Delhi and UP are extremely important markets for us. It has huge scope for quality player like Wagh Bakri Tea Group. We have received huge response to our Pitampura and Lajpat nagar tea lounges.This further increased our confidence to open more tea lounges in Delhi. Now tea lovers in Delhi have got multiple destinations to consume supreme quality tea. Moreover we have kept the price points very competitive so that more and more consumers try our tea regularly.”
“Expansion of Wagh Bakri Tea Lounges in Delhi is a part of well thought of marketing strategy to grow faster in Delhi, NCR and UP,” he added.
Piyush Desai, CMD Wagh Bakri Tea Group, said, “After having done well and established a name in the packaged tea Industry, we thought to be one of the changed agents and dispel perceptions around Tea as a beverage. We really want the youth of the country to start preferring Tea as a healthy and stylish beverage. Hence we are serving the tea in the most modern and stylist manner. ”
With a turnover of Rs. 950 crore, Wagh Bakri Tea Group is the leading tea brand in Gujarat, Rajasthan.