Qwikcilver is a pioneer technology enabler that set up the gift card segment in India for all kinds of stored value card based solutions. Having powered most of India’s top brands, driving over 10,000 premium point-of-sale locations across 250 cities and towns,
One of the fastest growing segments in the Indian consumption segment, Gift cards are poised to become a $1 billion industry by 2017-18.
Added TP Pratap, CoFounder & Chief Marketing Officer : “ To reinforce our strong association to drive innovations in the Prepaid & Gift Card segment, we have embarked on a rebranding of our Qwikcilver brand. Symbolically, we are now taking fresh guard at the wicket after having crossed our own century mark of power brand partners! An all-new Qwikcilver logo and identity captures the company’s DNA of being the energy source of the gift card segment in India. Born out of an omnipresent symbol, the power button which is the first point of interaction between human and electronics, our new logo identity positions Qwikcilver as the company that enables power brands that are looking to leverage the immense potential of this fast growing consumption segment. This new Qwikcilver Logo identity is a harbinger of many exciting initiatives on the next phase of growth of the category – an reaffirmation of our commitment to the Indian retail gifting segment.“