Online grocer Localbanya.com has completed its first major rebranding exercise since it began operations in Mumbai in 2012.
The firm has unveiled a brand new logo and mascot as they eye a major expansion in 2015.
The company has grown rapidly in the segment and currently does around 900 deliveries per day and has a user base of over 1 lakh customers.
On the rebranding initiative Co-Founder Rashi Choudhary says, “This is something that has been on the cards for a while now. Last year we were focused on dealing with growing so fast that looking at a new logo and mascot was something that got sidelined.
As the year approached its end and we had an expansion roadmap in place for 2015, we felt that one of the first things that needed to be done this year was the re-branding. The entire experience and anticipation has been a great rallying point for all our people. There is an atmosphere of excitement within our team and the process and result has been a great tool in uniting everyone.”
About the logo and mascot she adds, “The changes to the logo are quite significant in terms of type and colour. We absolutely love the aqua colour because it represents a certain freshness and energy. It has a vibrancy that we try to inculcate in everything we do. The changes to our Banya as well stem from us wanting to give him a modern look yet retain the feel of him being approachable and knowledgeable. He stands championing our aspirations and brand promise to all while still maintaining his jolly look. All in all, we are very excited to take our new logo and mascot to as many homes as we can in the future”.
Localbanya is looking to be in 12 cities by the end of this year and has received around $20 million in funding to date over 2 rounds. It has close to 300 people working for the brand and the portal currently lists around 14,000 products.