Privilege Clubs(India Retail Forum)
G Saisudershan hold a post graduate diploma in Foreign Trade and has over 20 years of experience in international trade, global sourcing and procurement and the entire gamut of retail, sales and operation across engineering and lifestyle retail Industries.
Considered a pioneer in the field of lifestyle retailing in India, Saisudershan nurtured and launched two lifestyle brands — ‘The Elephant Co’ and ‘Vintage Photoscape’ — for the Mumbai-based retail chain The Bombay Store.
“Both the corporate experience and entrepreneurial ventures have helped shape my career,” he says.
As COO of Omved, Saisudershan is responsible for the the authentic ayurveda-based personal care brand’s expansion across the country and overseas. “At Omved, we have tapped the therapeutic qualities of the ancient Vedic traditions (the oldest living philosophy in the world) into our products. Our firm conviction that everyone can benefit from these traditions led us to create ‘living aids’- products and essentials that makes it easy and practical to live a pure fulfilling life,” he says.
Omved products are chemical free, natural, handcrafted, cruelty-free (certified by PETA), fair trade, made in India and biodegradable. “All products are authentic and ethical – embracing design and sustainability, beautifully finished and reviving ancient Vedic traditions,’ Saisudershan notes.
“Our product lines comprises the following categories; skincare and haircare, aromatherapy, organic clothing, home and lifestyle, yoga and fitness, mom and baby and health therapies,” he adds.
“I enjoy being in retail because it is a very stimulating and a fast paced environment. Each day I am helping create a positive experience in customers’ and employees’ lives,” Saisudershan says of his passion for the sector.
While Omved has achieved considerable popularity and success in the years since its launch, Saisudershan believes his biggest professional challenge is “trying to create recognition and awareness of our brand against growing competition and established players with deep pockets.”
Coming from his current learnings, he believes that to achieve full potential, Indian retailers must consistently innovate and learn to coexist with global brands and ecommerce. “Improve efficiency in supply chain, training, deeper distribution and enable scalability,” he asserts.