Ritu Wears Big Life
Sanjay Sahni is one of India’s most dynamic fashion retail entrepreneurs with a brand legacy of close to four decades.
Sahni joined the family business in the year 1983; since then he has been driving the evolution and expansion of the Ritu Wears fashion retail chain.
Sahni is directly involved in the chain’s strategic decisions, business expansion plans, portfolio innovation and other key functions. Among his key professional accomplishments are to start an enterprise from a 200 square feet area and take it to the current national presence of approximately 2,50,000 square feet retail space across 12 locations.
Ritu Wears Big Life currently owns 12 major outlets spread across Delhi NCR (two stores in Lajpat Nagar, one each in Rohini, Faridabad and Noida and two in Ghaziabad).
Outside Delhi, the chain also has landmark retail outlets in Punjab’s cultural capital Amritsar, NRI City Jalandhar, MP’s Business Capital Indore, and in Moradabad and Haridwar in UP.
The stores are stocked with international, national and our private label brands in apparel, footwear, lifestyle accessories, toys, luggage, and home products, and everything else associated with contemporary trends. The chain also provides ease of online shopping through different market place associations with eBay, Snapdeal and Flipkart.
“I enjoy being in retail because this provides an opportunity to interact with end-consumers who are seeking fashion basics, fashion trends and future fashion for various needs and occasions,” he says.
Admitted that retailing is an exciting but challenging business, Sahni says, “The biggest professional challenge I face is to manage immediate cash need versus the cash in-flow, as retail is an everyday business.”
“Maintaining markups, emerging competitors, weather conditions, festival and seasonal factor(s) play crucial roles in driving the cash flows,” he adds.
In his opinion, to achieve full potential, Indian retailers must cut down on operating expenses, hire and train the right talent mix, and keep an eye on appropriate merchandise mixes.