Home Fashion Fashion Discovery App, Wooplr Secures $5 Million Funding

Fashion Discovery App, Wooplr Secures $5 Million Funding

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, one of India’s first mobile fashion discovery and shopping platform, announced their Series A funding round of US$ 5 million led by Helion Ventures.

The Wooplr app helps people decide what to buy and where to shop based on their interests, location and social circle. It gives the user a personalized feed of curated fashion products. Wooplr’s fast growing community of shoppers of which 80% are women, share fashion inspirations and the latest trends on the go.

The company was founded by , Soumen Sarkar, Praveen Rajaretnam and  and is based out of Bangalore.

The funds will primarily be used to hire top talent, expand the team and grow the Wooplr community as a whole. This infusion of funds will see Rahul Chandra, Co-Founder and Managing Director, Helion Ventures join Wooplr’s Board of Directors. The Series A financing builds on an exceptional year for Wooplr which saw a rapidly growing roster of clients and market momentum in the fast burgeoning area of m-commerce.

Rahul Chandra, Co-Founder and Managing Director, Helion Ventures says, “Wooplr’s offering is well-timed with the rapidly increasing demand for solutions in m-commerce that brings together both, online and offline retailers on a common platform. We believe the market will continue to see a shift towards m-commerce. Wooplr is a powerful solution for the industry and we are excited to collaborate with and support them as they work to build a great company in an exciting category.”

Commenting on the funding,  Arjun Zacharia, CEO said, “Wooplr has just scratched the surface of the potential that m-commerce has to offer in India to both consumers and merchants. The financial support and domain expertise of Helion Ventures and our angel investors will help us execute our vision even more rapidly and with focus.”

The company previously raised $225,000 from a group of angel investors including , Sunil Kalra, Vivek Pandit and Jaspreet Bindra.