Founded in 1996 by Parin Clothiers, Frod Jeans lost no time in emerging as one of the renowned jeans brands in the domestic market. The journey of the brand began with offering basics to high-fashion to an extensive product range consisting of jeans, chinos and shorts.
Brand USP: Frod Jeans has a fashionable, trendy and youthful denim range. According to the brand, its strength lies in identifying ideal fabrics for the latest collections and using them effectively. The brand takes pride in showcasing its high-fashion denims with high quality and perfect fit.
Target customers: The target customers are in the age group of 18-35 years.
No. of Indian cities currently present in: Frod Jeans is available in more than 75 cities in India.
Total no. of MBOs: 750
No. of MBOs added in 2014: 50
Presence in Large Format Stores: The brand has presence in renowned large format stores such as Appeal, Chunmun, Carron NX, etc.
New territories or regions added: The brand has recently entered the markets of Assam.
Presence in online retail: At present, Frod Jeans is not available online, however, there are plans to make the brand available on third-party webstores. Also, Frod Jeans is planning to launch it’s own webstore.
Future plans: Besides expanding to other prominent locations, the main focus of Frod Jeans is to launch it’s own e-commerce portal. It also plans to tie-up with major e-commerce retailers.
Targeted cities in the next couple of years: The brand has plans to enter Kerala, Karnataka and Orissa in near future.
Growth percentage (CAGR of last 3 years): 25%
Brand turnover (estimated for CY2014): Rs 15 crores
Must Read
