Launched in 2010 by Anand and Kapil Jain, Yellow Jeans exemplify the raw masculinity of denim with smart street-wear panache. Yellow Jeans Clothing has the capacity to produce 3 lakh denims annually. The brand is available in 18 states through distribution channels with more than 400 MBOs across the country.
Brand USP: Yellow Jeans offers bottom wear in denim for men. Their collection is combination of good quality, fit, fashion and price.
Target customers: They target men in the age group of 18-45 years old.
No. of Indian cities currently present in: The brand has presence in more than 100 cities in India.
Total no. of MBOs: 400
No. of MBOs added in 2014: 250
New territories or regions added: The brand has now presence in West Bengal and North-east region.
Future plans: This spring summer 2015, they will launch casual shirts for men, they will also introduce the category of t-shirts.
Targeted cities in the next couple of years: They have plans to expand their base in Andhra Pradesh and Tamil Nadu.