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X Blues


Delhi-based womenswear brand, X Blues was launched in 1997 by Jagtar Singh. The brand aims to provide a complete wardrobe solution for women. It offers new range of innovative designs every season, which are in sync with national and international trends. Innovation in style, designs and crafting of the products contribute in building a strong value of the brand.

Brand USP: Innovate and being relevant to the consumers and giving them value for money.

Target consumers: Women in the age bracket of 15-40 years

No. of Indian cities currently present in: Delhi, Punjab, Haryana, Jammu and Kashmir, Himachal Pradesh, Uttar Pradesh, Rajasthan, Madhya Pradesh, Chhatisgarh, Guwahati (Assam) and Odisha.

Total no of MBOs: 1,000+

Presence in Large Format Stores: Rituwears, Chunmum and more

New territory or region added: Chhatisgarh, Guwahati (Assam)

Future plans: The brand is planning to expand further in South and East India.

Targeted towns or cities in the next couple of years: All metros and B+ cities

Growth percentage(CAGR last 3 years): 45%