The story of one of Europe’s largest clothing brands began in 1987, when Bestseller launched Vero Moda. It is a high quality clothing line with the latest looks at just the right prices. Since its commencement, Vero Moda has become synonymous with contemporary fashion and designs, which young women across the world desire.
Brand USP: The European fast fashion brand offers a mix of tops, bottomwear, dresses and accessories. The brand offers quality, affordable and inspiring clothing for the young woman who wants to look good and have fun with her look. At Vero Moda, the customer finds the right clothes at the right prices, and the opportunity to follow fashion on her own terms.
Target customers: The brand targets fashion forward women between the age group of 22-30 years old.
No. of Indian cities currently present in: The brand is available in 46 cities pan India.
Total no. of EBOs: 64
Total no. of MBOs: 116
No. of EBOs added in 2014: 7
No. of MBOs added in 2014: 49
Total no. of flagship stores: 6
No. of flagship stores added in 2014: 1
New territories or regions added: Agra and Gorakhpur (Uttar Pradesh), Coimbatore (Tamil Nadu), Indore (Madhya Pradesh), Mangalore (Karnataka), Mohali (Chandigarh), Panipat (Haryana), Panjim (Goa), Patna (Bihar) and Ranchi (Jharkhand)
Growth percentage (CAGR of last 3 years): 45%
Brand turnover (estimated for CY2014): Rs. 301 crore