Turtle is menswear label from Turtle Limited. The company started operations in 1993 and the factory commenced in the next year. First EBO was inaugurated in Kolkata in 2000. In 2005 the company moved into a 7,500 sq.ft. office. The year 2006 proved as major milestone in the journey of the company as the design studio was set up in Milan, also the trouser range was added to the portfolio of the brand.
Brand USP: At Turtle, the core fashion philosophy is to simply provide the best in fashion and cosnumer trends.
Core Product Offering: Complete menswear including shirts, trousers, jackets, suits, socks, shoes, accessories etc.
Target consumers: Men between 22-45 years of age from A+, A and B sections in tier -I, -II-and -III cities.
No. of Indian cities currently present in: 200+
Total no. of EBOs: 80+
Total no. of MBOs: 700+ approx
No. of EBOs added in 2014: 10
No. of MBOs added in 2014:150
Presence in Large Format Stores: Pantaloon, Brand Factory, Central, Reliance and Shoppers Stop
Total no. of flagship stores: 4
New territory or region added: Bhopal in Central India
Future plans: Turtle plans to maintain the growth story in East, South and West India
The targeted towns or cities in the next couple of years: Northern India including DelhiNCR, Chandigarh, Punjab and Rajasthan
Growth percentage(CAGR last 3 years): 30%