Established in 1998 by Somani Creation, Thunder Jeans is a casual range for men. Somani Creations has developed a successful synergy between production technology and apparel design. Today, they produce 1,200 pieces in a day and supply to all corporate retailers in the country.
Brand USP: The men’s casual brand, Thunder offers the latest fashion at economic range to middle-class consumers. Their cotton trousers are priced at `595, and the prices of denim jeans starts from Rs. 795.
Target customers: Their main target group are middle class and upper-middle class.
No. of Indian cities currently present in: The brand has presence in over 300 cities in the country.
Total no. of MBOs: 600+
No. of MBOs added in 2014: 35
New territories or regions added: The brand recently added Madhya Pradesh and Chattisgarh among their marketing portfolio.
Future plans: They recently started a new brand ‘Tricky’ for boys of 2-16 years old. At present, they plan on broaden the reach.
Targeted cities in the next couple of years: South India
Growth percentage (CAGR of last 3 years): 22%
Brand turnover (estimated for CY2014): Rs. 30 crore