Stride was founded in 1999 and redefined the t-shirt market by introducing an extremely trendy, young and colorful collection that have proven popular with shoppers. The brand offers products rated for perfection using high quality fabrics made by in-house designers and careful machining. Stride is a top contender in the t-shirt market for the Indian men.
Brand mantra: Stride is a brand that showcases the t-shirt range for men with extra zing making every person feel special. Whether it’s a savvy young professional, a television actor or a student, Stride has stunning collections to fit the ever-changing face of fashion. The brand has wide range of t-shirts, v-necks, polo necks, collar-less and collared in different colours and styles.
Target consumers: 16-60 years of men
No. of Indian cities currently present in: The brand has presence pan India.
Targeted towns or cities in the next couple of years: Pan India
Total no. of MBOs: 800+
No. of MBOs added in 2014: 100+
Future plans: The brand has plans to tie-up with all major e-commerce portals to expand the product reach.
Growth percentage: 25-30%