Rockstar Jeans was born not to sell, but to be excited about every sketch, every stitch, every fabric, every work of art. Within six years of inception it has a solid presence in almost 1,500 Multi-Brand Outlets. Partnered with leading national retailers, Rockstar Jeans is driving the product line comprehensively into every nook and corner of India. The brand is currently manufacturing over 1.5 million units a year and are working towards 3.6 million units by 2016.
Brand USP: Quick turnover time, Rockstar Jeans consistently managed to shelf the most recent fashion trends, ensuring the consumers have first-hand access to the latest in fashion at affordable prices.
Core Product Offering: Denims, trousers, casual shirts, t-shirts and fashion formals
Target consumers: 16-50 years of men
No. of Indian states currently present in:15
Total no of EBOs: 3
Total no of MBOs: 1,500 approx
No of MBOs added in 2014: 400
New territory/region added: Uttaranchal and West Bengal
Presence in online retail and multi-channel expansion plans: The brand believes in making the entire product portfolio available to the modern customer, which is why it has channeled the investments through an online, multi-channel expansion plan.
Future expansion/extension/diversification plan(s): Breaking into new frontiers to expand the brand presence and increase market share. Also, strategically exploring the export market.
The targeted States/cities in the next couple of years: Mumbai, Delhi, Kerala, Bihar, Jharkand, Sikkim, Assam, Meghalaya, Tripura, Arunachal Pradesh, Nagaland, Manipur, Mizoram and Tripura
Growth percentage(CAGR last 3 years): 30%