Popley Group has joined hands with Yash Raj Films to launch the exclusively designed DDLJ Heartbeat pendants. The pendants will be retailed across all Popley stores in Mumbai and the UAE and e-commerce portalsGarnerBears.com, Snapdeal.com & Amazon.in.
The heartbeat pendants are inspired from the hindi blockbuster Dilwale Dulhaniya Le Jayenge (DDLJ) and perfectly expresses timeless romance, unconditional love. The collection compliments one’s expression of love. This naturally white metal does not tarnish or wear away with time, juxtapiosed against the eternity of true love.
Rajiv Popley, Director, Popley Group,says, “The Heartbeat pendant is the perfect choice to celebrate your love. It is pure and naturally hypoallergenic and hence, is kind even to the most sensitive skins. We thought the pendant is the finest way to celebrate love and express the timeless and everlasting companionship to the loved ones which is sealed with in an equally rare and everlasting heartbeat pendant for the first time in India.”
Speaking about the launch, Rohit Sobti, VP Licensing & Merchandising, YashRaj Films, says, “We are happy to have a collaboration with the Popley Group, which has been a pioneer of luxury lifestyle, as an – jewellery partner for DDLJ. This collaboration with Popley Group would help us reach out to the masses. The key highlight is the exclusively designed one of its kind heartbeat pendants that is an expression of everlasting love that the avid movie fan can buy from Popley stores across India and the Middle East.”
The collection is designed keeping in mind the Indian customer’s jewellery sensibilities, with inspirational designs and fine craftsmanship. The pendants have a diamond in the centre that keeps beating like the heart and shrills like a heartbeat. This collection also embarks the use of a distinctive technology for the first time in India with intricate carving.