Only is a European fast-fashion brand for the young woman who is stylish and loves to experiment with trends. The collection is chic, edgy and girly. Each style is crafted with innovative details and cuts that scream attitude.
Brand USP: The Denmark-based fashion brand offers denims and westernwear that are high on style.
Target customers: ONLY targets young fashionistas 18 to 24 years of age.
No. of Indian cities currently present in: The brand is available in 36 cities across the country.
Total no. of EBOs: 42
Total no. of MBOs: 63
No. of EBOs added in 2014: 4
No. of MBOs added in 2014: 26
Presence in Large Format Stores: Central, Lifestyle, Shoppers Stop, Kapsons, Iconic, Sohum, ATJ, My Ways and No Exit
Total no of flagship store: 6
No of flagship stores in added in 2014: 1
New territories or regions added: Agra, Kanpur and Varanasi (Uttar Pradesh), Udaipur (Rajasthan) and Patna (Bihar)
Tell us about your presence in online retail: Only is available on Jabong, Myntra, Amazon, Flipkart, Snapdeal and Koovs.
Growth percentage (CAGR of last three years): 53%
Brand turnover (estimated for CY2014): Rs 163 crore
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